Privacy Policy

Mad About A Bag, located at Arlene Court 55, Morris Plains 07950 NJ, USA, is responsible for the processing of personal data as shown in this privacy statement.


Arlene Court 55, Morris Plains 07950 NJ, USA

Michelle Vervoort is the Data Protection Officer of Mad About A Bag, and she can be reached via

Personal data we process

Mad About A Bag processes your personal data because you use our services and/or because you provide these data to us yourself. Below you will find an overview of the personal data we process:

  • First and last name
  • Address details
  • Email address
  • Data about your activities on our website
  • Internet browser and device type
  • Bank account number

Special and/or sensitive personal data we process

Our website and/or service does not intend to collect data about website visitors who are younger than 16 years old, unless they have permission from parents or guardians. However, we cannot verify whether a visitor is over 16 years old. We therefore recommend that parents be involved in their children’s online activities to prevent data about children being collected without parental consent. If you are convinced that we have collected personal data about a minor without permission, please contact us via, and we will delete this information.

For what purpose and on what basis do we process personal data

Mad About A Bag processes your personal data for the following purposes:

  • Handling your payment
  • Sending our newsletter and/or promotional materials and/or invitation to review your order
  • Being able to call or email you if necessary to provide our services
  • Informing you about changes to our services and products
  • Offering you the possibility to create an account
  • Delivering goods and services to you
  • Mad About A Bag analyzes your behavior on the website to improve the website and tailor the range of products and services to your preferences.
  • Mad About A Bag tracks your surfing behavior across different websites so that we can tailor our products and services to your needs.
  • Mad About A Bag also processes personal data when we are legally obliged to do so, such as data required for our tax returns.

Automated decision-making

Mad About A Bag does [not] make decisions based on automated processing that can have (significant) consequences for individuals. These are decisions made by computer programs or systems without human intervention (for example, by an employee of Mad About A Bag). Mad About A Bag uses the following computer programs or systems: [specify the name of the system, why it is used, underlying logic, importance, and expected consequences for the individual]

How long we retain personal data

Mad About A Bag does not retain your personal data longer than is strictly necessary to achieve the purposes for which your data are collected. We apply the following retention periods for the following (categories) of personal data: (Category) personal data > Retention period > Reason Personal details > Retention period > Reason Address > Retention period > Reason Etcetera > Retention period > Reason

Sharing personal data with third parties

Mad About A Bag only provides information to third parties if necessary for the execution of our agreement with you or to comply with a legal obligation.

Cookies, or similar techniques, that we use

Mad About A Bag only uses technical and functional cookies, as well as analytical cookies that do not infringe on your privacy. A cookie is a small text file that is stored on your computer, tablet, or smartphone when you first visit this website. The cookies we use are necessary for the technical operation of the website and your ease of use. They ensure that the website works properly and remember your preferences, for example. They also enable us to optimize our website. You can opt out of cookies by setting your internet browser to not store cookies anymore. In addition, you can also delete all information previously stored through your browser settings.

Accessing, correcting, or deleting data

You have the right to access, correct, or delete your personal data. You also have the right to withdraw your consent for data processing or to object to the processing of your personal data by Mad About A Bag and you have the right to data portability. This means that you can submit a request to us to send the personal data we hold about you in a computer file to you or another organization named by you. You can send a request for access, correction, deletion, data transfer of your personal data, or request for withdrawal of your consent or objection to the processing of your personal data to To ensure that the request for access is made by you, we ask you to enclose a copy of your identity document with the request. In this copy, make your passport photo, MRZ (machine readable zone, the strip with numbers at the bottom of the passport), passport number, and Citizen Service Number (BSN) black. This is to protect your privacy. We will respond to your request as soon as possible, but within four weeks.

How we secure personal data

Mad About A Bag takes the protection of your data seriously and takes appropriate measures to prevent misuse, loss, unauthorized access, unwanted disclosure, and unauthorized alteration. If you feel that your data are not properly secured or there are indications of abuse, please contact our customer service or via